Rates Effective January 2008
All rates are based on materials provided to our specifications. If alterations are required or materials do not conform to specifications, then additional charges may be applied based on current commercial rates. Quotations for production charges are available upon request.

E-GT
All advertisements placed in the printed version of Gear Technology also appear in E-GT, the electronic version, at no extra charge.

CLASSIFIED ADVERTISING INFORMATION
Classified advertising rates include layout and design by Randall Publishing Inc., at no extra charge. Blind box numbers can be provided for Help Wanted advertisements for an additional $15 per insertion. Publisher reserves the right to refuse any advertisement at his descretion. Full payment is due with each order. No agency discount is allowed on classifieds.

AGENCY COMMISSION
A 15% commission will be allowed on diplay ads and Internet ads if payment is made within 30 days of invoice. No agency commission or discount is allowed on classified ads.

CREDIT APPLICATIONS
Gear Technology will gladly extend credit to advertisers who qualify. New advertisers will be required to submit credit applications, which must be completed and in our possession five days prior to the advertising close date of the issue in which the first advertisement will appear. Prepayment may be required if credit has not been approved before the advertising close date.

DEADLINES
Print advertising close dates are shown below:

ISSUE AD MUST BE PLACED MATERIALS DUE

CANCELLATIONS
Ads cancelled after the closing date will be charged at the full rate.

INSERTS
Consult publisher for rates and specifications on inserts.

DIGITAL SPECIFICATIONS
Digital advertising materials may be submitted using only the following file formats: Print-Ready PDF, QuarkXpress, EPS or TIFF (see additional instructions below). If digital advertising materials are not in one of these formats, then we may be able to convert the materials to an appropriate format for an additional service fee. Ad materials must be accompanied by a list of all files, including fonts and images, used in preparing the ad.

PROOF
Digital ad materials must be accompanied by a printout of the ad. Color ads must include a name-brand color proof, such as Chromalin®, Matchprint®, Kodak, Fuji, Rainbow/3M, etc. We cannot match your colors on press without a proof.

PRINT-READY PDF FILES
We can accept only high-resolution, print-ready PDF files. Consult publisher for additional instructions for preparing PDF files to our specifications or see www.geartechnology.com/instruct.htm for our online instructions.

QUARKXPRESS FILES
"Preferences" file must be included and "Collect for Output" used to gather all elements in the file. All elements, including fonts and images, must be included with the advertisement. Include a B/W or color hard copy. The hard copy must be 100% and tiled, if necessary, to fit the entire page. "Registration" option must be selected when printing so th file prints with crop marks, file name, date and time. If printing a hard copy for a color ad on a B/W laser printer, use the "Print Colors as Grays" option. Also, provide a color-separated proof indicating color breaks. When using process colors, select colors as CMYK and as process separation. All 4/C separated images should be submitted in CMYK format.

EPS OR TIFF FILES
· Embed all fonts in the EPS file. To be safe, include the font file separately as well.
· Supply nested EPS files.
· When using process colors, select colors as CMYK and as process separation.
· All 4/C separated images should be submitted in CMYK format.
· All image files should be a minimum of 300 dpi resolution at 100% size.

DIGITAL MEDIA
Digital media will not be returned unless specifically requested. Disks, CD-ROMs and other electronic media will be kept until after the issue is published, at which time old media will be discarded or destroyed. Electronic files will be kept on our system for up to one year.

AD FILM-MECHANICAL SPECIFICATIONS
Consult publisher for information about mechanical specifications for ad film.

BORDERS
All fractional-page ads must have borders on all sides.

TRIM
Book trim size is 8" x 10 3/4 " (203 x 273 mm). Keep all essential material 1/4" (6 mm) away from edges.

BLEED
Bleed ads should extend at least 1/4" (6 mm) beyond the trim size.

For more information:
Ryan King, Advertising Sales Manager
Randall Publishing, Inc.
1425 Lunt Ave.
P.O. Box 1426
Elk Grove Village, IL 60007 USA
Phone: (847) 437-6604
Fax: (847) 437-6618
E-mail:ryanking@geartechnology.com