Jenoptik Industrial Metrology announced the launch of its special 2014 event: The Better Parts Challenge. The company will be inviting U.S. - based manufacturers to bring their part quality challenges to its experts. These demonstrations will take place at road shows across the U.S., showing how Jenoptik measuring devices and software can help them make better quality parts and potentially reduce the cost of production. “We know that manufacturers are constantly striving to make good parts even better,” states Peter Ackroyd,sales manager.“Precision measurement of surface, form, and dimensional tolerances will do just that. So, we’re challenging customers and potential customers to let us show them how our tools can help them produce their specific parts to a higher quality, at a lower cost. In addition to The Better Parts Challenge, Jenoptik will conduct seminars on the “Fundamentals of Surface Finish and Form.” “We’re looking to establish a relationship with those industries that want to benefit from our expertise and produce higher quality products,” explains Ackroyd. “We help companies across many industries take their quality to the next level.” Companies can bring their part to a stop on The Better Parts Challenge, which will tour the U.S. from April 2014 to November 2014. All road show attendees will be entered to win prizes, and a Kindle Fire will be given away each day to one lucky attendee at each roadshow event.