In addition to their recent development of global studios for Live Web Demonstrations, API has launched a full online Virtual Showroom to support their customer’s growing need for online support and resources.

The speed of modern manufacturing is making the business model of a salesman who travels to a customer site with a full equipment line for in-person product demonstrations a luxury that cannot always be indulged.

To support businesses that need information and resources instantly, API is launching a Virtual Showroom. The Virtual Showroom is a continually updated one-stop information portal for API’s Products and Services. Inside you can find virtual demos, technical videos, motion brochures, and more for API Products from Radian Laser Trackers and accessories to the API Arm. There are also resources for downloading more information, requesting quotes, or connecting with API directly by phone or email.

Customers will now be able to access detailed videos showing full product demonstrations, feature overviews, and technical discussions to take them through the operation of API’s products inside and out without needing to click through navigation menus or give out personal information. These materials will be available 24/7 to support API’s global consumer base.

“The business world requires a new paradigm,” says Joe Bioty, president of API. “In-person, onsite support will always be essential, and will always be a cornerstone for API, but decisions happen at lightning speed. There isn’t always time to wait for someone to come to you. The Virtual Showroom takes API directly to the customer, putting all of the information about our products and how we can support all manufacturing processes at their fingertips.”