The organizers of Gear Expo 2007 promise to combine the most popular features of shows past with some innovations for this year’s attendees. By the time the show closes on October 10, the association hopes its targeted 175 exhibitors walk away with new insights leading to profitability and renewed contacts.
The whole point of a trade show is to get leads that will turn into sales. No matter how attractive your booth was, no matter how smoothly the setup and the show ran, no matter how many visitors you had at your booth, if your presence at a show didn't net you any sales, then your considerable investment of time, money, and effort has been wasted.
Organizing a successful trade show exhibit is not unlike running Operation Desert Storm. The logistics can be a nightmare; the expense, horrendous; the details, mind-boggling. About the only thing you won't have to cope with is having someone fire SCUD missiles at you.