Star SU, the marketing, sales, and service affiliate of Star Cutter Company, has announced the hiring of three new area sales managers (ASMs). Each ASM will be responsible for growing sales in his territory across multiple product lines, illustrating the company’s ability to better serve customers through its vertically-integrated structure.

Noah Cantara, Western States and Canadian Provinces

Prior to joining Star SU, Noah Cantara served as a carbide rods product specialist at Sandvik Hyperion and Hyperion Materials and Technology, as well as having experience as a machine operator responsible for grinding and manufacturing carbide inserts.    

Cantara served in the United States Army Reserve (Fort Custer, Mich.) and holds a Bachelor of Science in Operations Management from Oakland University in Rochester, Mich.

David Johnson, Michigan

David Johnson comes to the Star SU family after working as a sales application engineer for Mapal, Inc., as well as having been a test technician for Mahle Engine. His primary product focus will be on the company’s round tools and gear tools offerings.

He has a Bachelor of Science in Heavy Equipment Service and Engineering Technology from Ferris State University in Big Rapids, Mich.

Daniel Larsen, Indiana

Daniel Larsen joins Star SU with a strong background in machine tools after being employed as a software support engineer at Hurco, responsible for testing and validation of new software, as well as working as an applications engineer at Index Corporation and Meredith Machinery.  Additionally, he has sales experience, having recently served as a territory manager for JMC Sales and Engineering, a cutting tools and MRO distributor.

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