Jeff Hocevar has been appointed national sales manager for Swiss-based Reishauer AG’s North American diamond and CBN tool division. Schooled in industrial engineering at the University of Wisconsin and Six Sigma Green Belt-certified, Hocevar worked previously at Greenlee Diamond Tool Co. as a customer service representative before joining their sales engineering/abrasives division. His new duties at Reishauer will include the sales and distribution of all direct- and reverse-plated super abrasive products for gear/thread and non-gear-related applications, grinding wheels, and workholding equipment. Says Reishauer vice president Dennis Richmond, "Jeff brings a keen technical understanding of the plating process with him, along with his intense organizational skills."