Joe Vosburgh was named executive vice president of Ikona Gear. Vosburgh will assume the overall responsibility for strategic planning, building strategic alliances and general operations at Ikona. Laith Nosh, company president and CEO, says Vosburgh has been on the board of directors for a year and a half and will now be involved on a daily basis. Vosburgh has 12 years’ experience in the development, marketing and commercialization of breakthrough technologies. Vosburgh held senior marketing and product strategy positions with Creo Products, and most recently Ballard Power Systems. While at Ballard Power, Vosburgh was the architect of a $22 million fuel cell contract targeting the materials handling equipment market. Through his producstrategy, which included design, pricing and contract negotiating, Ballard signed the single largest fuel cell order in industry history. "I look forward to executing our business model and will work to leverage Ikona’s innovative technology in the successful penetration of target markets while maintaining a focus on disciplined growth and fiscal responsibility," says Vosburgh.