G&N Rubicon Gear, a contract manufacturer of high-precision gears, shafts and assemblies, has revamped its branding and introduced a new communications program and website. The branding update reflects the company's renewed focus as a leading provider of high-performance motion-control and power-transmission components and subsystems. In response to customer feedback and changing industry dynamics, the company will now market its products under the name Rubicon Gear, dropping the prefix "G&N." The company also is introducing a new logo, along with a bold blue-and-grey design scheme that emphasizes Rubicon Gear's new theme: "The Power of Precision."

"The abbreviated version of our name, Rubicon Gear, has become synonymous with expertise in advanced gear technology," said Ryan Edwards, president of Rubicon Gear. "Since many customers referred to us by this shortened name anyway, we have modified our brand image accordingly. We also have updated and expanded our website and product literature to reflect the full scope of our services to customers."

The new site features: An improved user experience along with high-quality graphics, photos and slideshows that depict the company's high-precision parts and gear-manufacturing capabilities, at-a-glance information about both custom, built-to-print gear solutions and gear and spline manufacturing services for customer-supplied components and detailed descriptions of the company's machining capabilities, manufacturing processes, value-added services and quality standards.

"While the look and feel of the Rubicon Gear brand image is new, our core principles remain constant," added Edwards. "Our entire business is focused on being a valued strategic outsourcing partner for our customers."