Alex Simioni has been appointed sales manager at Star SU for the South America market. "In his new position, Mr. Simioni will be responsible for developing a new sales network for machines and tools in South America, while helping to establish brand recognition for the Star SU organization internationally," said David Goodfellow, president of Star SU, LLC. Simioni, 39, brings fifteen years of sales experience with Star round tools and machines. In his last position, he served as director of sales for Startec IC Ltd., a representation and licensee of Star Cutter Company in Brazil. He holds a master's degree in business administration (FGV), a bachelor of business administration degree (Unimep), and a mechanical engineering degree (EEP). He is fluent in English, Spanish and Portuguese.