Seco Tools, LLC recently named Joel Radner sales manager for its round tools division in North America. Radner brings more than seven years of Seco experience to the position, having previously served as the company’s market segment specialist for aerospace and power generation.    

In his new role, Radner will be responsible for all North American sales activities as they pertain to the company’s solid round tool product offerings, which include items from the Jabro and Niagara Cutter lines. 

His primary directives involve establishing realistic sales goals, maximizing sales revenues and managing sales personnel — all while following “The Seco Way,” principles that guide how the company applies global resources to help customers overcome unique machining challenges. 

Radner began his Seco career in April 2008, as a technical specialist responsible for the application and sale of indexable solid carbide cutting tools in the Northeastern portion of the United States. 

According to Mike Parker, director of national sales for Seco Tools, LLC, Radner’s proven performance record along with his industry expertise will allow Seco to continue moving forward with its aggressive market share growth plan. 

“Joel has always been a valued member of the Seco team,” said Parker. “He easily identifies with our customers and has a successful track record when it comes to establishing win-win relationships. I am confident he will put us in the best possible position to better serve our customers and take our round tool sales to the next level.”