Bourn & Koch, Inc. is pleased to announce that Joe Goral Sr. has accepted a new position within the company as business unit manager - grinding machine tools. Goral has worn many hats at Bourn & Koch. His first position with the company in 2013 was inside sales for the Bullard & King machine tool lines. He then served as technical support engineer, where he was responsible for successfully executing a new marketing strategy for Bourn & Koch machine tools. Most recently, he was the product manager for grinding machines at Bourn & Koch. 

As product manager, Goral was responsible for developing key accounts for grinding machine tools; developing standard grinding machine tool products; and working directly with customers on application-based sales.  

In his new role, Goral will be tasked with developing and growing the Springfield vertical grinder and Blanchard rotary grinder product lines. He will work with the sales and engineering teams to align the products with customer requirements and opportunities. He will also work with his teams to develop custom-engineered grinding machine tool solutions to meet application-specific manufacturing challenges. As business unit manager, he is responsible for increasing brand awareness and marketing for the grinding machine tool lines.

Goral and the rest of Bourn & Koch will be debuting a fully-redesigned Blanchard grinder at a special event in late 2018. “We have been working on the Blanchard redesign project for some time,” explains Goral. “I personally am very excited to be a part of this process. This redesign will serve as a launch point to take the Blanchard and Springfield lines to the next level.”